A New Universe Arrives
Central Florida has a fresh gravitational pull, and it’s called Epic Universe—the first new U.S. theme park built by Universal since Islands of Adventure opened in 1999. After welcoming guests in May 2025, the park has blasted past expectations, drawing crowds big enough to set new county tax records and rewrite company earnings reports.
What Is Epic Universe?
Epic Universe sits on a 750-acre expansion south of the original Universal Orlando Resort. Highlights include:
- A Super Nintendo World twice the size of Hollywood’s version
- How to Train Your Dragon: Isle of Berk with a family-friendly coaster
- A classic-monster-themed land, Dark Universe
- Multiple on-site hotels, plus Universal’s first true nighttime spectacular outside its lagoon shows
With wider pathways, lush landscaping, and a “hub-and-spoke” layout, the park is designed to keep crowds moving and spending.
Early Impact on Central Florida Tourism
- Orange County tourist development tax hit an all-time high of $33.7 million in June—money collected mainly from hotel stays.
- Parent company Comcast reported a 19.6 % jump in theme-park revenue quarter-over-quarter.
- Area hotels near International Drive now report summer occupancy rates pushing 90 %, rivaling pre-pandemic peaks.
Why Universal’s Success Doesn’t Hurt Disney
Industry watchers once feared guests would choose Epic Universe instead of Walt Disney World. Reality says otherwise:
- Disney’s Experiences division posted 10 % higher revenue ($6.4 billion) the same quarter Epic Universe opened.
- Travel agents note that most families book park-hopper vacations, splitting days between Universal and Disney to maximize IP-driven attractions—from Mario to Mickey.
- Orlando International Airport handled 7 % more passengers year-over-year, underscoring a bigger tourism pie rather than a sliced-up one.
Universal Parks Strategy: More Than Just Rides
Universal is leaning on a three-pronged approach:
- Blockbuster intellectual property (Nintendo, DreamWorks, Universal Monsters).
- Technology-rich experiences like augmented-reality Mario Kart and trackless dark rides.
- Integrated resorts—three new hotels connect directly to Epic Universe via pedestrian bridges, keeping guests on Universal property longer.
For Universal, Epic Universe isn’t just a park; it’s a beachhead for extended stays, higher guest spending, and brand loyalty that stretches worldwide—from Hollywood to Japan, soon to Texas and Las Vegas.
What This Means for Travelers
- Longer Orlando trips: Travel packages are already inching from five to seven nights.
- Dynamic ticket pricing: Expect peak-time surcharges at both Universal and Disney as demand surges.
- Transportation upgrades: Orange County fast-tracked road widening near Sand Lake Road, and Brightline is eyeing an I-Drive station to shuttle visitors between Miami and the theme-park corridor.
Looking Ahead
Universal’s Epic Universe shows that adding high-caliber attractions can lift the entire destination. If the momentum continues, look for:
- Disney to accelerate its own expansion plans (think Magic Kingdom’s “beyond Big Thunder” project).
- Legoland Florida and SeaWorld to piggyback on the tourist tide with new coasters and IP partnerships.
- Increased international marketing, positioning Orlando as a multi-park “tourism galaxy.”
Epic Universe proves there’s room in the cosmos for more than one superstar. For now, Central Florida—and the tourists flocking there—are the real winners.










