Introduction
Universal Destinations & Experiences is headed deep into the heart of Texas. Announced earlier this year, Universal Kids Resort is officially under construction in Frisco, TX, and slated for a May 2026 debut. The 32-acre project marks the company’s first U.S. park designed entirely for younger children and their families.
What We Know So Far
- Location: Frisco, Texas (North Dallas metro)
- Size: 32 acres (roughly one-fifth the size of Universal Orlando)
- Opening window: May 2026
- Target guests: Families with kids ages 3-11
- Ticket model: Expected to be single-day friendly, with affordable add-ons and annual passes for locals
The Seven Themed Lands
- Gabby’s Dollhouse – Interactive play zones styled after the hit Netflix series.
- Trolls Village – Gentle coasters, musical shows, and lots of glitter.
- Shrek’s Swamp – Family dark ride and splash-pad fun with everyone’s favorite ogre.
- Puss in Boots’ Adventure Forest – Kid-sized ropes course and spinning ride.
- Jurassic World Camp Cretaceous – Tame dino encounters and a junior jeep trek.
- Bikini Bottom (SpongeBob SquarePants) – Whimsical water play and carnival games.
- Minion Mayhem Mini-Land – Despicably silly flat rides and a banana-themed snack stand.
Instead of blockbuster thrill rides, each land will focus on smaller footprints, bright colors, and abundant shade—perfect for little legs that tire quickly.
Why Frisco?
Frisco is one of the fastest-growing cities in the U.S. Its family-centric suburbs, booming youth sports facilities, and easy access to Dallas–Fort Worth International Airport make it a natural magnet for a kid-focused theme park. Local officials project over 7,500 jobs and $3 billion in economic impact over the resort’s first decade.
How It Fits Into Universal Parks Strategy
Universal has been on an expansion tear:
- Epic Universe (2025) in Orlando will nearly double that resort’s footprint.
- Universal Horror Unleashed brings a year-round Halloween Horror Nights experience to Las Vegas.
- Overseas locations in Japan, Singapore, Beijing, and a rumored new park in the UK highlight a push for global reach.
Universal Kids Resort plugs a gap in the portfolio—an accessible, low-intensity park that can nurture brand loyalty with families before kids graduate to the thrill machines in Orlando and Hollywood.
What It Means for Families and the Industry
• Shorter queues and shaded paths: a big win for parents of toddlers.
• Competition for LEGOLAND and Disney’s smaller attractions could push ticket prices down or perks up.
• Expect regional tourism packages pairing the park with the National Videogame Museum and the Dallas Cowboys’ The Star complex.
Timeline and What’s Next
- 2024 – Vertical construction, ride track installation
- 2025 – Ride testing, soft landscaping, employee hiring sprees
- Spring 2026 – Technical rehearsals and annual pass previews
- May 2026 – Grand opening celebrations
Keep an eye on permits in Collin County—new filings often reveal ride names months before official press releases.
Conclusion
Universal Kids Resort is more than a playground; it’s a strategic chess move that cements Universal Parks’ ambition to serve guests at every life stage. If the Frisco experiment succeeds, don’t be surprised to see similar kid-centric satellites pop up near other major metros.





