If you’re at Disneyland today, you’re about to witness something pretty rare.
Super Bowl LX champions Kenneth Walker III and Sam Darnold are celebrating their big win with a victory parade down Main Street, U.S.A. at 1:15 p.m. today (February 9, 2026). The Seattle Seahawks defeated the New England Patriots 29-13 yesterday in Santa Clara, California—and now the celebration is heading straight to the Happiest Place on Earth.
According to Laughing Place, running back Kenneth Walker III and quarterback Sam Darnold will participate in “a celebratory cavalcade down Main Street U.S.A.” this afternoon. This marks the 39th and 40th time that champions have participated in Disney’s iconic “I’m Going to Disneyland!” tradition, which started way back in 1987 with Giants quarterback Phil Simms.
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Why Disneyland Instead of Disney World?
You might be wondering why the Seahawks are heading to California instead of Florida for their victory lap. The answer is simple: proximity.
Super Bowl LX was held in Northern California (Santa Clara, to be exact), making Disneyland the logical choice for the post-game celebration. It’s just a short flight down the coast to Anaheim, which makes the logistics much easier for the players, Disney, and ESPN’s broadcast teams.
Recent Super Bowl winners have bounced between the two coasts depending on where the game was held. The Philadelphia Eagles visited Walt Disney World in 2025 after their championship, while the Kansas City Chiefs made multiple appearances at Disneyland during their recent dynasty run.
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ESPN Is Taking Over Town Square
Here’s where things get really interesting for Disney fans.
ESPN is running a special 24-hour event called “The Handoff” that started immediately after the Super Bowl ended last night. The network is transitioning its coverage from Santa Clara all the way down to Los Angeles—and making a major pit stop inside Disneyland Park along the way.
Multiple ESPN shows will broadcast live from Town Square at the foot of Main Street, U.S.A. throughout the day. We’re talking First Take with Stephen A. Smith, multiple editions of SportsCenter, NFL Live, and more. The network is essentially setting up shop right in front of Sleeping Beauty Castle for the day.
This is a massive production that Disney and ESPN (which is owned by Disney, of course) have coordinated to maximize the excitement around the Super Bowl victory. It’s not every day that you see a major sports network broadcasting live from inside a theme park for hours on end.
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What This Means If You’re Visiting Today
Let’s be real: if you’re planning to visit Disneyland today, you need to adjust your expectations.
The parade is scheduled for 1:15 p.m., and you can bet that Main Street, U.S.A. is going to be absolutely packed. Add in ESPN’s broadcast equipment, production crews, and the inevitable crowds of people hoping to catch a glimpse of the Super Bowl champions, and you’ve got a recipe for serious congestion.
If you’re trying to get into the park early or move between lands, give yourself extra time. Main Street is the main artery of Disneyland, and when it’s clogged with a parade and TV production, it affects the flow of the entire park.
On the flip side, if you’re a football fan or just love witnessing special Disney moments, this could be a once-in-a-lifetime experience. How often do you get to see Super Bowl champions parade down Main Street while national TV coverage broadcasts from right next to you?
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The “I’m Going to Disneyland!” Legacy Lives On
Disney’s “What’s Next” Super Bowl commercial aired during the game yesterday, featuring Walker and Darnold announcing their plans to visit Disneyland. This tradition has become one of the most recognizable catchphrases in sports marketing history.
Think about it: since 1987, nearly 40 athletes have said those famous words on national television within minutes of winning the biggest game of their lives. It’s brilliant marketing, sure, but it’s also become a genuine part of American sports culture. Kids grow up hearing champions say “I’m going to Disneyland!”—and now, decades later, those kids bring their own children to the parks.
The fact that Disney has maintained this tradition for nearly four decades speaks to its effectiveness and cultural staying power. It’s not just an ad campaign anymore. It’s a ritual.
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A Rare Peek Behind the Disney-ESPN Partnership
Today’s event also offers a fascinating glimpse into how Disney leverages its ownership of ESPN to create unique experiences that benefit both brands.
By bringing ESPN’s post-Super Bowl programming inside Disneyland, Disney gets to showcase the park to millions of sports fans who might not typically watch Disney content. Meanwhile, ESPN gets a visually stunning backdrop for its broadcasts and access to a built-in, enthusiastic audience inside the park.
It’s a win-win that only works because both entities exist under the same corporate umbrella. And for guests who happen to be at Disneyland today, it’s a bonus spectacle they probably weren’t expecting when they booked their tickets.
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Bottom Line
If you’re at Disneyland today, embrace the chaos and try to soak in the moment. This is a rare convergence of sports, media, and Disney magic that doesn’t happen very often.
If you’re planning a future Disneyland trip, keep an eye on major sporting events and their proximity to the parks. You never know when you might stumble into something special like this.
And if you’re a Seahawks fan? Well, congratulations on the championship. Enjoy the parade—and try to snag a Dole Whip while you’re on Main Street.










